IOAA invites Tony Jarvis to India for discussions with OOH industry leaders

In OOH News By Rajiv Raghunath - January 08, 2015

Global advertising and research architect Tony Jarvis, Proprietor & Research Architect at Olympic Media Consultancy, will hold discussions with heads and representatives of OOH media owning firms, OOH specialist agencies and advertisers in New Delhi, Mumbai, Kolkata and Lucknow during January 10-16 to make an assessment of the ground realities to be considered for developing an OOH audience measurement system for the industry

Monte Carlo dominates market though outdoor

In Campaigns By Bhawana Anand - January 06, 2015

With an aim to create high-decibel campaign, impactful sites on arterial routes, inside corporate houses and airports/aircrafts were utilized. Adding to this, the brand's campaign also made its presence at IT hubs across the region to reach out to the youth from SEC A & B cities.

TDI International India bullish on DMRC media

In OOH News By Bhawana Anand - January 05, 2015

Starting with ad rights on the DMRC Red Line, TDI International India has gone on to hold rights on three different lines. The firm believes that the metro media will become a preferred option for advertising brands in the coming times.

Pioneer Publicity bags rights on over 40 bqs in Mohali

In OOH News By Bhawana Anand - January 02, 2015

The locations for the bqs are spread across the city of Mohali, and so the media would offer significant reach to advertising brands seeking a visible presence in the city

Govt bodies should promote advertising on public conveniences: G S Rawat

In OOH News By Rajiv Raghunath - December 29, 2014

A well-directed advertising policy that focuses upon developing media around public utilities will greatly augment a city's public infrastructure, says G S Rawat, founder of Supreme Advertising

Rajarhat Central draws attention with OOH campaign

In Campaigns By Nabamita Chatterjee - December 29, 2014

Mounthill Realty launched an extensive OOH campaign for their latest retail project at Rajarhat. The major advertising planning went to outdoor for creating a buzz about the new retail destination.

By The People: What catches the eye in the outdoor

In OOH News By VJ Media Bureau - December 26, 2014

The Outdoor Asia team went out in Delhi NCR, Mumbai and Kolkata to gather people's views and perceptions about outdoor advertising and how it can influence their purchase decisions.

BMC set to take over maintenance of 24 skywalks from MMRDA

In OOH News By Hema Tiwari - December 22, 2014

BMC will earn an estimated Rs 100 crore as annual advertising revenue from the 24 skywalks

Aaj Tak rolls out innovative, cluster branding to promote'Agenda Aaj Tak'

In Campaigns By Bhawana Anand - December 11, 2014

The campaign, executed by Zenith Outdoor and Alakh Advertising and Publicity, features innovations on some 65-70 sites

BMC FOB project runs into rough weather, nearly scrapped

In OOH News By Hema Tiwari - December 05, 2014

Since the project was to be developed on DBOT basis, BMC will not incur any upfront losses but would lose all the potential revenues from contracts for advertising on the 15 FOBs