Peak hour ad rendering on screens offering high dwell time via programmatic technology powered the latest campaign.
Asiaray used proximity geofencing to activate Gojek's "GOTOMALLS" campaign on DOOH screens across TEL, targeting on-the-go audiences.
Partnership brings ad partners to hospitality, on-display entertainment in Edison Interactive's uniquely delivered content solution designed for locations previously unreachable.
The first programmatic campaign resulting from the partnership was operated by Yahoo's Demand Side Platform (DSP) by advertiser InfinitePay
The partnership provides Yahoo's omnichannel DSP with access to premium global DOOH inventory at scale via the Hivestack SSP
The pDOOH offering covers 418 digital panels across 51 MTR Metro stations
Gulab Patil, CEO, Lemma turns the spotlight on the programmatic platform’s USPs and growth plan
WOO President Tom Goddard says: "Digitisation, audience measurement and sustainability will be three of the key themes at Toronto 2022â€.
The VIOOH platform offers a full stack for automated trading, data management, content serving, and ad exchange functionality
The Top Thirty Global Media Owners report is Zenith's unique ranking of the world's largest media companies, and has been published since 2007
