Results For "Xaxis"
9 News Found
Accountability, addressability, attribution key to OOH success: Sheila Shanmugam
In OOH News By Rajiv Raghunath - November 07, 2023
Sheila Shanmugam, CEO, Mindshare Group Malaysia presented her perspectives on ‘Driving accountability for OOH investment’ at the WOO APAC Forum in Bali
Marketers increasingly include DOOH in their omnichannel campaigns
In Digital OOH By M4G Bureau - December 08, 2021
New Media Decision Makers Study from DPAA, Advertiser Perceptions and Xaxis shows strong momentum for DOOH advertising use
‘81% of advertisers will recommend DOOH in their media plans in the next 12 months’
In OOH News By Rajiv Raghunath - October 07, 2021
The DPAA ‘Digital Out of Home (DOOH) Thought Leadership Study’ conducted by Advertiser Perceptions also indicates that advertisers’ knowledge of DOOH and its benefits have increased in past 18 months
How location-based targeting drove sales for Mars’ Orbit chewing gum
In Digital OOH By M4G Bureau - September 24, 2021
Together with its agency partner Mediacom and GroupM’s Outcome Media Company Xaxis, Mars used a location-based solution which generated 30K visitors in physical store visits and 4 times spike in Orbit website visits.
GroupM Singapore ties up with pDOOH adtech major Hivestack
In Digital OOH By Rajiv Raghunath - August 11, 2021
The deal will allow clients of GroupM agencies (Mindshare, MediaCom, Wavemaker, Essence and m/SIX) and their outcome media specialist, Xaxis to programmatically activate digital OOH inventory in Singapore.
Xaxis launches AI-driven creative solutions to boost digital ads’ impact in India
In Digital OOH By M4G Bureau - February 04, 2021
Xaxis Creative Studios gives brands access to data-driven digital design capabilities and real-time campaign insights for better media outcomes.
‘Cookies are terrible, inefficient & old technique for audience data’
In OOH News By Bhawana Anand - October 16, 2020
OOH industry must break the silos and start conversations with omnichannel media, assert tech leaders
Grofers taps airport media strategically with programmatic Outdoor
In Digital OOH By M4G Bureau - March 25, 2020
Grofers’ Grand Orange Bag Day increased visibility with Xaxis, Mindshare & Lemma’s partnership
Veeba targets real-time buyers with pDOOH
In Digital OOH By M4G Bureau - March 11, 2020
Effective success in retargeting exposed audiences for further engagement; garnered 2.7% avg. CTR, 3X higher than previous benchmarks
