WOO to organise 1st in-person APAC Forum in in Kuala Lumpur on Oct 12-14, 2022

In OOH News By M4G Bureau - July 19, 2022

There will be a full programme of presentations and speakers from the region and the wider global OOH industry.

World Out of Home Organization launches Global Guidelines for OOH Audience Measurement

In OOH News By Rajiv Raghunath - June 13, 2022

The guidelines were created with collaboration worldwide from 11 audience measurement bodies, 2 regional bodies and 4 international OOH companies.

Next WOO Congress in Lisbon on June 7-9, 2023

In OOH News By Rajiv Raghunath - June 08, 2022

The Toronto Congress featured indepth discussions on wide ranging areas, such as, programmatic, what clients want from OOH, sustainability, diversity and the way digital OOH amplifies social media in real time.

World Out of Home Organization announces 2022 Award winners

In OOH News By Rajiv Raghunath - June 02, 2022

Honours leaders from Australia, Canada and Portugal and creative from UK and China

Show some love for Classic OOH: Tom Goddard, President, WOO

In OOH News By M4G Bureau - May 30, 2022

A balance between traditional and DOOH would create another golden age of OOH, stated Sean Reilly, CEO of the US's Lamar Advertising

Toronto Congress Keynote: dentsu's Jeff Greenspoon on the opportunities for OOH in the digital economy

In OOH News By Rajiv Raghunath - May 04, 2022

Greenspoon will explore the key challenges that brands and media owners face in navigating increased competition, information overload and rapidly changing consumer behaviour

US OOH majors Lamar, Outfront, Clear Channel Worldwide to present at Toronto 2022

In OOH News By Rajiv Raghunath - April 26, 2022

"We are very fortunate in securing Sean, Jeremy, Ryan from Omnicom and Scott who will give us a unique insight into the very top echelons of our industry,” states Tom Goddard, President, WOO

Lamar CEO Sean Reilly joining WOO board; to address Toronto Global Congress

In OOH News By Rajiv Raghunath - March 30, 2022

WOO President Tom Goddard says: "Sean will certainly make an impact on WOO with his vast experience and strong views on how the global OOH industry needs to develop”.

WOO to reveal new audience measurement guidelines at Toronto 2022

In OOH News By Rajiv Raghunath - March 24, 2022

The new guidelines are the result of an extensive research exercise among 11 audience measurement bodies, working with international media owners and media buyers.

Building a global approach to OOH audience metrics

In Viewpoints By - March 14, 2022

Gideon Adey, CEO of OOH consultancy business GUROOH, highlights the opportunity for shared learnings from building a common currency for OOH.