The campaign is executed by Laqshya Media Group
The advertising formats are diverse, from static and digital screen displays to experiential marketing activities.
The campaign has also been executed on billboards, BQS, bus wraps, unipoles, digital screens, railway station media, and metro media.
The brand aims to widen its consumer base outside it’s home base of Kerala.
The campaign, executed by Laqshya Media Group, covers over 100 cities across 8 states
An industry veteran, Jaikishin has over 25 years of experience working in various brand segments such as FMCG, telecom, broadcast and e-commerce.
The 60-day campaign has been deployed on 750 OOH sites in 150 towns in Uttar Pradesh, Uttarakhand, Madhya Pradesh, Chhattisgarh, Orissa, Gujarat, and Tamil Nadu.
An astute marcom professional with 25+ years of experience in the FMCG, Telecom, Broadcast, and E-commerce sectors in India & Middle Eastmarkets, Jaikishin is currently with...
In his 19+ years of brand stewardship experience in advertising and marketing, Aniruddha has worked with global businesses like Unilever, Nestle, Wipro, Samsung, LG, HSBC, Vodafone,...
The Moving Walls led Outernet Marketing Innovation Group (OMIG) brings together innovative brands to trial and establish best practices for the industry.
