Results For "West-Bengal"
60 News Found
OAAWB moves to a new office in Kolkata
In OOH News By Dipanjan Mukherjee - May 24, 2016
The Outdoor Advertising Association from West Bengal moves to new address in Kolkata.
OAAWB is working towards protecting the rights of media owners : Arup Choudhury
In OOH News By Nabamita Chatterjee - March 21, 2016
Speaking at East Talks OOH conference in Kolkata, Arup Choudhury, Secretary, OAA West Bengal shares how the association is taking key initiatives to transform the outdoor industry scenario.
East Talks OOH conference to be held in Kolkata on March 17, 2016
In OOH News By VJ Media Bureau - February 19, 2016
The Talks OOH Conference is being organised for the first time in the eastern region and will focus upon OOH business opportunities in Bihar & Jharkhand, Orissa, West Bengal and North-East Region.
Dollar ups the visibility quotient for ForceNXT
In Campaigns By Nabamita Chatterjee - February 08, 2016
The brand's outdoor campaign covers maximum area across West Bengal. They have also taken the campaign to Patna, Jaipur and Delhi suburbs, approximately covering 86,000 sq. ft. of outdoor space for the campaign.
Star Cement goes big in the outdoors for Durga Puja
In Campaigns By Nabamita Chatterjee - September 22, 2015
Creating the world's largest Durga Idol is an idea conceptualised by Star Cement to meet the objective in an innovative way. They wanted to do something that would bring Kolkata and West Bengal in the global spotlight
JCDecaux India turns the spotlight on its'CityLights' network
In OOH News By Bhawana Anand - April 08, 2015
JCDecaux Street Furniture Media Offer 2015 lets brands choose the most appropriate solutions depending on their communication objective
Hiland takes its residential project outdoors
In OOH News By Nabamita Chatterjee - November 03, 2014
The real estate developer used various OOH formats across West Bengal including front lit, non lit and back lit hoardings, LED boards, unipoles, pillars and mobile vans among others to promote its latest residential project - Hiland Greens Phase II .
A Season of Opportunities
In OOH News By Nabamita Chatterjee - September 08, 2014
The Durga Puja (Durgotsav) is the season of hope for the OOH industry in Kolkata and rest of West Bengal. Every year, brands of all hues make their presence on permanent and temporary outdoor media available in the region to connect with a large out of home audience.
Ambuja Cement hits East with new campaign
In OOH News By Nabamita Chatterjee - April 03, 2014
The campaign has been executed in all the five states of the region including West Bengal, Chattisgarh, Bihar, Odisha and Jharkhand.
'Cost per reach analysis key for OOH spends'
In Viewpoints By M4G Bureau - December 10, 2013
Sujay Kutty - Executive Vice President & Business Head, Zee Bangla, tells Outdoor Asia what can drive the brand's OOH spends in West Bengal, while sharing his OOH experience in the state.