Coca-Cola designs hyper-local marketing strategy for West Bengal

In OOH News By Bhawana Anand - March 06, 2020

The hyper-local strategy will reflect in the marketing mix, packaging, advertising, social media activations and a range of on-ground events across portfolio

Canon India strengthens its foothold in West Bengal with new installation

In OOH Solutions By M4G Bureau - February 20, 2020

The flagship machine imagePRESS C8000VP is installed at Mantra Designers and Printers in Kolkata

Locad strengthens pDOOH in West Bengal market

In Digital OOH By Bhawana Anand - January 03, 2020

The programmatic DOOH network of more than 650 screens offer 80000+ unique eyeballs weekly

Biswa Bangla uses muslin sarees as display banners at Kolkata International Airport for promotions

In OOH News By Ria Banerjee - November 13, 2019

Aiming to revive the lost ancient handicraft, 10ft x 3ft muslin sarees of Biswa Bangla, Department of Micro, Small and Medium Enterprises and Textiles of the Government of West Bengal were hung spreading season’s greetings

Chennai-based Podhigai Ads has executed a week-long campaign for V-Guard from Mahalaya to Dussera in West Bengal

In Gallery By - October 18, 2019

Executed by Chennai-based Podhigai Ads, V-Guard’s OOH campaign revived the traditional Puja style along with strategically promoting its products

V-Guard crafts grand presence with 25,000 sq. ft. branding across West Bengal

In Campaigns By Ria Banerjee - October 16, 2019

Executed by Chennai-based Podhigai Ads, V-Guard’s OOH campaign revived the traditional Puja style along with strategically promoting its products

Zomato takes local ride to drive presence in smaller markets

In Campaigns By M4G Bureau - September 24, 2019

An online food ordering brand announces its expansion on wheels

‘A new plastic free Bengal’ is Kansai Nerolac message this Durga Pujo

In OOH News By M4G Bureau - September 23, 2019

The brand has planned for innovative on-ground activities to be conducted at Pandals to promote reduction and reuse of plastic waste

Dollar Industries focuses on menstrual hygiene with #BeFreeBeYou initiative

In OOH News By M4G Bureau - August 08, 2019

Promoting facilities for underprivileged girl children, the brand plans to install 100 sanitary vending machines in schools across the state in phase-1

Fly Up heats up OOH in WB with ‘Karle chill’ campaign

In Campaigns By M4G Bureau - July 10, 2019

Executed by Kolkata-based Hindusthan Publicity, Fly Up from Greenfizz Beverages has deployed the campaign on hoardings, transit media and digital screens across main railway and metro stations in West Bengal