Results For "WPPIQ"
2 News Found
OOH relevancy likely to grow as technologies reshape marketing
In Research By M4G Bureau - June 03, 2020
AI will have a dramatic impact on marketing as consumers will begin to outsource purchasing decisions to machines that will optimise selections based on individual goals and preferences, states a WPPiQ report
‘Brands must show compassion & a sense of sacrifice in communication during pandemic’
In OOH News By Bhawana Anand - April 09, 2020
A WPPiQ report cites Ogilvy’s Piyush Pandey & Joe Sciarrotta highlighting the right tone for brands in their communication with consumers in these times