Results For "WOO"
155 News Found
JCDecaux Chief Data Officer Francois-Xavier Pierrel to keynote science of OOH at WOO MENA Forum
In OOH News By M4G Bureau - December 16, 2022
Day 2 of the Forum will major on the Science of Out of Home including the use of Data, Audience Measurement and making the most of OOH’s Programmatic opportunity.
WOO sets up Global Sustainability Task Force led by blowUP media CEO Katrin Robertson
In OOH News By M4G Bureau - December 12, 2022
"Sustainability is top of the agenda in all aspects of media and marketing right now and it's vital that WOO helps its members make their case to advertisers and legislators,” says WOO President Tom Goddard.
2023 World Out of Home Organization Global Congress set for Lisbon June 7-9
In OOH News By Rajiv Raghunath - November 29, 2022
WOO President Tom Goddard says: "Lisbon 2023 is an opportunity for the industry to look forward and plot our course through a challenging future but one that is full of opportunities”
McDonald’s launches first 3D holographic display on Clear Channel Singapore bus shelters
In Campaigns By Rajiv Raghunath - October 20, 2022
The holographic visual is made possible with holographic fans that produce a 3D image seemingly floating in the air by having the spinning fan invisible to human eye, thus producing a transparent background.
Blinkit in association with Kinetic India goes all Bollywood
In Campaigns By Prantika Ghosh - October 14, 2022
The campaign was executed on 150+ OOH units across 4 major metros
Increase collaboration at all levels, says Tom Goddard at the WOO APAC Forum
In OOH News By M4G Bureau - October 14, 2022
The WOO President highlights the significance of automation. “ When you invest in automation you also create the ability to trade programmatically and to overlay data,” he states.
Retail media, omnichannel marketing high up on DPAA Global Video Everywhere Summit agenda
In Digital OOH By Rajiv Raghunath - September 29, 2022
Reaching consumers on the path to purchase has always been important: DPAA
OOH it’s Gabbar Singh vs the Bigg Boss!
In Campaigns By M4G Bureau - September 28, 2022
COLORS Network is strategically using Delhi Metro’s Pink Line to promote the new season of Bigg Boss, while evoking the ever green Bollywood villain ‘Gabbar Singh’ to grab more eye balls.
PNB woos TG with brand splash on Delhi Metro
In Campaigns By M4G Bureau - September 28, 2022
For this campaign, Punjab National Bank leveraged the Yellow Metro line that recorded a ridership of 1.16 million passengers in May-July 2022.
oOh!media CEO Cathy O'Connor keynote speaker at WOO's APAC Forum
In OOH News By M4G Bureau - September 01, 2022
O’Connor will be speaking on the theme of ‘Science of Out of Home’ covering subjects like audience measurement.