Media ownership consolidation, audience metrics key to Asia OOH growth, says dentsu APAC CEO and India Chairman Ashish Bhasin

In OOH News By Rajiv Raghunath - October 29, 2021

The medium has not played to its fullest potential, said Bhasin in conversation with WOO President Tom Goddard in the opening session of the virtual Asia Forum held on October 28

World Out of Home Organization gears up for 1st Asia Forum on Oct 28

In OOH News By Rajiv Raghunath - October 20, 2021

Programme of events will culminate in 2022 Toronto Global Congress

DPAA in-person Video Everywhere Summit on Oct 12; global broadcast of the event on Oct 14-15

In OOH News By Rajiv Raghunath - September 23, 2021

Marketing and advertising leaders to talk Resilience, Reinvention, and Revitalisation at industry’s premier omnichannel event.

Dentsu International leader Ashish Bhasin to headline first WOO Asia Forum

In OOH News By M4G Bureau - August 03, 2021

The Asia Forum will be held on a virtual platform on October 28

WOO onboards 6 new members, expands global reach further

In OOH News By Rajiv Raghunath - July 19, 2021

New members are Emerge Advertising in south Wales, ehf in Iceland, Moving Ads in Malta, Shanghai airport’s JCD Momentum and AMG, PT Alternative Media in Indonesia

‘Innovations are absolutely necessary for OOH’

In OOH Solutions By Pray Jani - May 26, 2021

Emraan Kureshi, MD, Active Media Innovations cites that fabrication of innovations calls for multiple expertise, such as, in woodwork, metalwork, sculpting, electrical work, etc.

How OOH can go more digital and mobile

In OOH News By N Jayalakshmi - May 22, 2021

Christian Schmalzl, Co-CEO, Stroer SE &CO. KGaA, and Andy Sriubas, Chief Commercial Officer, OUTFRONT Media, talked about the dynamics of digital and mobile marketing in the context of OOH in WOO European Forum meeting.

OOH showed great leadership across the world throughout the pandemic: Tim Bleakley

In OOH News By Rajiv Raghunath - May 22, 2021

Supporting good causes, influencing people’s behaviours, and entertaining all the way are fantastic attributes for any medium, said Tim Bleakley in the WOO virtual European Forum meeting.

OOH best medium to win back public trust: Justine Cochrane

In OOH News By N Jayalakshmi - May 21, 2021

Justin Cochrane, CEO - Europe, Clear Channel Outdoor, enumerated the ways in which the OOH industry could get back on the growth path in a post pandemic world, in his talk, ‘Use your superpower’, at the WOO European Forum meeting.

‘Credible data fundamental to OOH revenue growth’

In OOH News By Rajiv Raghunath - May 20, 2021

Neil Eddleston, Runor Data Consulting and Gideon Adey of WOO threw light on the world body’s new initiative to conduct a study on OOH best practices and come up new guidelines that will be released at the 2020 Toronto Congress.