Experiential marketing: The right choice to sell fintech in rural markets

In Viewpoints By M4G Bureau - September 15, 2021

Rural customers cannot be converted merely with advertising. So for complex products like digital payment infrastructure, a clear awareness on a mass basis can be generated only with experiential marketing, says Rajesh Radhakrishnan, Chief Marketing Officer, Vritti Solutions.

Twenty water vans run by Apollo Pipes at Kumbh Mela

In Campaigns By M4G Bureau - April 28, 2021

This CSR activity for Apollo Pipes was conceptualised and executed by Vritti Foundation, the CSR wing of leading media and marketing services firm Vritti Solutions.

OOH, BTL, digital in combo will deliver the goods in rural markets: Rajesh Radhakrishnan

In OOH News By Pray Jani - May 13, 2020

Vritti Solutions is also helping dovetail brand initiatives with CSR engagements

GoodKnight & Iodex aid the pilgrims at Pandharpur Wari

In OOH News By Nabamita Chatterjee - July 19, 2016

One of the biggest cultural and religious event in Maharashtra was used as the platform by GoodKnight and Iodex for customer activation in a contextual manner, which was successfully executed by Vritti Solutions.