Results For "Vistar-Media"
18 News Found
Vistar Media secures $30mn Series B Investment from Lamar
In OOH News By Rajiv Raghunath - July 13, 2021
Investment to fuel international expansion and product development across DSP, SSP and SaaS business lines.
VIOOH powers JCDecaux DOOH programmatic offering in France
In Digital OOH By M4G Bureau - June 02, 2021
In France, JCDecaux manages over 2,500 screens in all the environments where it is present: Urban digital (cities, digital window displays in local stores, premium retail) and airport digital (17 airports digitised, out of 26 airports operated in France, including Paris Charles de Gaulle and Orly)
OAAA unveils standardised guidelines, best practices for optimal DOOH advertising
In Digital OOH By M4G Bureau - May 10, 2021
The framework focuses primarily on the retargeting and attribution use cases of DOOH exposure data
Vistar Media partners with Arrivalist’s measurement capabilities for travel sector
In OOH News By M4G Bureau - January 27, 2021
Travel marketers can use Vistar’s programmatic technology to engage and stay connected with potential visitors across transit touchpoints
OOH is the most trustworthy and relevant medium in US: Vistar Media & MFour research
In Research By M4G Bureau - November 25, 2020
58% of respondents indicated that they are very likely to believe messaging in OOH advertisements, followed by TV (55%) and social media (44%)
‘Highlight the true potential of the medium’
In OOH News By Bhawana Anand - October 15, 2020
Chris Jeyes, Sr. Media Specialist – Jaguar Land Rover shared his thoughts on ‘Speed, Agility, and the Power of DOOH’ at the DPAA Video Everywhere Summit 2020
AdQuick.com unveils new programmatic DOOH software for DSPs
In Digital OOH By M4G Bureau - June 25, 2020
With the help of new demand-side platform, the marketers can execute real-time campaigns with an access over 500,000 digital screens by the end of 2020
Programmatic a catalyst for small screen networks
In Digital OOH By M4G Bureau - January 19, 2018
The industry as a whole will become heavily reliant on inventory and pricing optimization algorithms to support complicated yield management across multiple revenue streams, especially now that major demand-side platforms have plugged into digital OOH, maintains Michael Provenzano, Co-founder and CEO, Vistar Media