Madison Media strengthens its leadership by appointing Puja Rai as Chief Strategy Officer

In OOH News By M4G Bureau - January 15, 2024

Puja is a seasoned media professional with over 20 years of experience in marketing, strategy and analytics

Clutter-breaking OOH campaign by Vredestein

In Campaigns By M4G Bureau - December 13, 2023

Vikram Garga, Group Head, Marketing, Asia Pacific, Middle East and Africa. Apollo Tyres Ltd says, “I believe this innovative campaign with 3D creatives would appeal to the premium customers in Mumbai. We have already identified similar locations in other metropolitan cities, with high consumer base for Vredestein tyres, to roll out striking campaigns.”

Madison Media onboards Avinash Pillai as Advisor for Godrej Consumer Products

In OOH News By M4G Bureau - October 27, 2023

Avinash has been at Mediacom for 12 years where he started out as a National Buying Head and gradually went on to lead the P&G AOR for India and later for the AMA (APAC, Middle East and Africa) region

Madison Media appoints Rob Norman, Global Digital expert as Advisor to accelerate Digital Transformation

In OOH News By M4G Bureau - October 09, 2023

Rob will offer advisory services to Madison’s top clients, introduce the agency to new tools, concepts and workflows.

Posterscope unveils innovative campaign for Cornitos Crusties

In Campaigns By M4G Bureau - September 11, 2023

The popular brand of snacks introduced its new offering with an innovative OOH campaign.

Madison Media moves up to be the World’s 4th largest Independent Media Agency

In OOH News By M4G Bureau - August 04, 2023

A report released by RECMA, an independent global rating agency, saw Madison move up a spot from rank 5 to rank 4 this year.

‘Use ideas to generate budgets’

In OOH News By M4G Bureau - August 02, 2023

Vikram Sakhuja, Group CEO, Madison Media & OOH shares his thoughts on integrating OOH into a brand’s media plans

OAC 2023 commences with riveting talks on challenges and opportunities for OOH segment

In OOH News By M4G Bureau - July 28, 2023

The first three sessions at OAC 2023 covered broad topics such as gamification of ads, media mix modelling, and using ideas to attract budgets.

Vikram Sakhuja, Group CEO of Madison Media & OOH to address OAC 2023 in Delhi

In OOH News By M4G Bureau - June 14, 2023

Vikram will be sharing his perspectives on ‘How best OOH integrates with multichannel marketing strategy’

Airport media: Wings of change

In OOH News By Aayush Mohanan - June 08, 2023

Increasing domestic and international passenger traffic, modernisation of airport infrastructure, rise of Tier 2 cities as new growth centres, and promotion of the UDAN scheme have all contributed to the creation and strengthening of an airport media ecosystem in India that is destined to deliver great dividends to all the participating stakeholders.