There are three ways that technology is being embraced in the OOH space - Social Media Engagement, Augmented Reality and Virtual Reality, and Beacon Technology, says...
Kansai Nerocal Paints organised a Cyclathon to spread the message of health and hygiene. The brand paints 40 government schools across India as a part of...
The onground activity was ideated and executed by Rapport, the OOH agency of IPG Mediabrands India
Desai suggested a creative use of OOH space in terms of what works where
DMRC embarks on the digital OOH journey in a big way by introducing more sites in more stations for DOOH along with increasing the sizes of...
Noomi Mehta, President, IOAA laid particular emphasis on the need for the Gujarat OOH media owners to come together as a strong regional association; Asit Shah,...
Data is becoming increasingly important as marketers realise the benefits of delivering timely, contextual and personalized messages.
The conference was inaugurated by the Chief Guest Jitendra Chauhan, CMD, JadeBlue Lifestyle India. Noomi Mehta, President, IOAA; Asit Shah, Partner, Het Graphics; Bakulesh Kantilal Mehta,...
Having made its mark on the Mumbai Metro, mobile handset brand Vivo rolls out an impactful OOH campaign on Chennai Metro Rail Ltd's elevated stretch. JCDecaux...
"Ecosys OOH adopted a centripetal strategy for the campaign execution in key Gujarat cities
