A leading jewellery brand launched a new OOH campaign marking one of the most anticipated festivals of the year, Diwali
Handled by MOMS, a digital site was programmed to change creative with the change of traffic signal in Pune
Speed is the name of the game for DOOH, says John Osborn, CEO, OMD USA
Chennai-based Podhigai Ads has executed a week-long campaign for V-Guard from Mahalaya to Dussera in West Bengal
BackLite Media signs 10-year partnership with Gulf Related, the developers of The Galleria Al Maryah Island, a luxury retail and dining destination in Abu Dhabi
Also, programmatic OOH buying is gaining momentum, he says
The network offers 3000+ DOOH screens from 15 cities having 1.5 million audiences and 500k daily impressions
An online wedding company shares the load of weddings by offering venues all across the country
5 technologies of the future: 5G & satellite networks; autonomous machines; IoT; AI; AR
The competitiveness of the medium centres on how it gets ‘faster, better, cheaper’
