‘We need to make the buying process easier; technology can do that for us’
The brand has time to time unveiled highly creative and attractive OOH campaigns.
Swapnil will drive business development efforts to accelerate revenue growth & management, foster new supply partnerships & lead Lemma’s sales & business strategies in Indonesia.
In a note, Broadsign explains the use of the new yield optimisation engine for its Broadsign Direct sales and campaign management tool.
Extended collaboration unlocks programmatic media buyer access to 3,000+ premium DOOH screens across the UK via Clear Channel LaunchPAD, broadening available European pDOOH inventory
The Tier 1 partnership opens with Impossible to Ignore, a high-profile campaign to build anticipation in the days leading up to the Beijing 2022 Paralympic Winter...
Robin Gupta, Vineet Sharma and Sumit Goswami have set up Mantaray Digicom that offers an end-to-end adtech platform for OOH.
The campaign is illustrative of the rapidly growing audiences for different OTT platforms
Version 6.0 facilitates advanced visual planning, granular bid management and enhanced data & inventory marketplace delivers maximum value for agencies & brands
The campaign, executed by leading OOH firm Srishti Communications, is writ large on dynamic DOOH media sites at the railway station, along with static backlit glow...
