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Results For "Vi"

3161 News Found

Big brands set the pace in grass roots football
Big brands set the pace in grass roots football

In OOH News By Urvi Malvania, Business Standard, Mumbai - March 18, 2014

Nike, Airtel, Coca-Cola among others go beyond the big league,Avinash Pant, Manchester United

Ficci Frames: Digital and television screens can co-exist
Ficci Frames: Digital and television screens can co-exist

In OOH News By BS Reporter, Business Standard, Mumbai - March 14, 2014

Discussions at the second day of Ficci Frames centered around how monetising can be drawn from multiple screens and how each can compliment the other rather than compete.

Media will not get a poll boost, says KPMG
Media will not get a poll boost, says KPMG

In OOH News By BS Reporter, Business Standard, Mumbai - March 13, 2014

2014 growth projected at 13% against 11.8% in 2013

Cab Advertising: OOH on a new gear
Cab Advertising: OOH on a new gear

In OOH News By Bhawana Anand - March 11, 2014

A fleeting message should work well in a scenario where the audience only have fleeting seconds to register a brand presence. This seems to be the driving thought behind transit advertising. Indeed, with traditional OOH space getting saturated more and more and more brands are looking at alternative OOH options such as transit communication, particularly cab advertising, to connect with the audience. Here's a look at how and the inherent challenges.

Cinema advertising rides on digitisation wave
Cinema advertising rides on digitisation wave

In Viewpoints By M4G Bureau - March 10, 2014

Advertising in cinema halls is gaining appeal among advertisers because of the structured manner in which inventory is sold post digitisation, says Siddharth Bhardwaj, CMO & National sales head, corporate advertising revenue, UFO Moviez

'Spoilt for choice in Bangalore'
'Spoilt for choice in Bangalore'

In Viewpoints By M4G Bureau - March 10, 2014

Vinay Chatlani, Chairman,'Soch' -- MD Retail LLP, tells Outdoor Asia how the OOH medium is used for brand recall in Bangalore and other cities in Karnataka.

Vizag Corporation & Transport invites bids for public toilets & BRT BQSs
Vizag Corporation & Transport invites bids for public toilets & BRT BQSs

In OOH News By VJ Media Bureau - March 06, 2014

The public utility tender will be treated under PPP model and BQS tender under revenue sharing model.

Creating a buzz with the bus
Creating a buzz with the bus

In Viewpoints By M4G Bureau - March 06, 2014

Milky Mist as a brand has in its own way redefined the way OOH formats such us buses and bus shelters can be used for appealing brand visibility and in the process changing the perception with regard to these formats. In a chat with Outdoor Asia, Sathish Kumar T, MD, Milky Mist Dairy Foods Pvt Ltd, throws light on how the Erode, Tamil Nadu, based brand has managed to establish presence in the cluttered OOH market of Bangalore.

IKEA's space -saving message with an RGB billboard
IKEA's space -saving message with an RGB billboard

In OOH News By Bhawana Anand - March 05, 2014

In a classic example of the medium being the message, Thjnk, a German agency, has developed an intelligent and ground-breaking billboard for IKEA which drives home the need to innovate in order to beat the problem of space constraint. Outdoor Asia gives you the details.

UCO Bank gets innovative with pillar branding
UCO Bank gets innovative with pillar branding

In OOH News By Nabamita Chatterjee - March 03, 2014

The five pillars having 20 facia and 10 cantilevers gave the brand ample scope for displaying all their schemes in an explicit manner .

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