Results For "Vi"
3208 News Found
We provide total communication solutions: Nabendu
In Viewpoints By M4G Bureau - July 26, 2014
Milestone Brandcom has made a habit of surpassing milestones with consummate ease. The firm's Founder & Managing Director Nabendu Bhattacharyya believes that OOH business is a pure conviction play. Bhattacharyya took the entrepreneurial plunge some five years ago with the firm belief that right ideas, right people, right practices will induce more brands to test the OOH waters. Milestone Brandcom is a testament to his firm belief. Bhattaryya talks about his riveting entrepreneurial journey in conversation with Outdoor Asia. Edited excerpts of the interview:
Fossil goes to its roots!
In OOH News By Mansi Lavsi - July 24, 2014
A swanky'tinstallation' of a vintage car greets the guests at the Orion Mall atrium
Moonlight Creation kicks off ops in Bengal
In OOH News By Nabamita Chatterjee - July 23, 2014
The agency aims to provide turnkey solutions for both ATL and BTL activities
OOH Geared For Growth: Industry Leaders
In OOH News By Bhawana Anand & Nabamita Chatterjee - July 22, 2014
Indian OOH leaders believe that adoption of best practices, quality improvements across the board, and some course corrections will go a long way toward driving the industry's growth in the coming times
'We will see new advertisers using OOH medium'
In Viewpoints By M4G Bureau - July 22, 2014
In May this year Pakistan Advertisers Society (PAS) exclusively endorsed Measuring OOH Visibility & Exposure (MOVE), a Pakistan-based media marketing and research company, to develop and launch an OOH audience and ratings currency in Karachi, Lahore, Islamabad and Rawalpindi. Qamar Abbas, Executive Director, Pakistan Advertisers Society (PAS), talks about the new initiative in conversation with Rajiv Raghunath of Outdoor Asia. Abbas as over 15 years of professional experience with proven track record in setting up new ventures, securing profitable growth, establishing new streams of revenue and regulatory policy making. He has had a hand in executing some of the milestone media initiatives in Pakistan like Television Audience Measurement, Consumer Multimedia Index and the industry's most prestigious Advertising Effectiveness Awards. Edited excerpts of the interview:
Digital OOH: Sizing up the big picture
In OOH News By Nabamita Chatterjee - July 16, 2014
DOOH has the makings to make it big, say industry leaders
Vodafone regales pilgrims during Rath Yatra in Puri
In OOH News By Nabamita Chatterjee - July 15, 2014
The telecom major organised various entertainment and welfare activities to engage with lakhs of people congregated for the Rath Yatra
Engagement is key to effective OOH advertising: Brand leaders
In OOH News By Bhawana Anand - July 15, 2014
The Indian OOH media is at an inflection point. On one side, there is a big opportunity to engage with a greater number of advertising brands. On the other side, there are expectations from the existing and potential advertisers that the industry should overhaul its practices, enhance the service quality, introduce new and innovative media assets, and offer a more enriching customer experience.
TIMDAA ties up with iGyaan for content
In OOH News By Bhawana Anand - July 10, 2014
iGyaan will provide real-time tech updates and HD videos