A report released by RECMA, an independent global rating agency, saw Madison move up a spot from rank 5 to rank 4 this year.
Worldcom OOH developed a comprehensive plan that included airports, subway stations, the most important cities and various digital and analog formats across key cities of Chile.
The second day of the convention began with thought provoking talks on the need to relook at brand communication and audience fragmentation.
Apruva Sircar will be participating in a panel discussion on 'How an evolving OOH can be pivotal to brand marketing'
Shashank Srivastava will be sharing this perspectives on 'How OOH can take a brand campaign many a mile'
George Kovoor will speak on the 'The 2Ps for Business - Purpose & Profit'
Atul Shrivastava will be sharing his perspectives in a panel discussion on 'How to prevent commoditisation of OOH buying'
The campaign, executed by Laqshya Media Group, covers over 100 cities across 8 states
Rajib Basu will be sharing his perspectives on 'What's attention economy got to do with media: Direction finders for OOH'
Most digital assets are located in prime locations, and being viewed by primarily the same group of people. Hence, that helps with increasing the frequency but...
