To promote its new heritage project'Krishna Bhumi', Infiniti Group used the Yamuna Expressway for the 180 days campaign, where the high penetration displays garnered the attention...
DMRC is no longer the dark horse of advertising, says Hiyav Bajaj
Sundar Hemrajani in OAC 2014
Vritti i-Media runs audio teasers at 31 prominent bus stations in Karnataka to complement the brand's product displays at the target centres
The OOH firm has exclusive rights on 8,000 Gujarat State Road Transport Corporation (GSRTC) buses that connect with all parts of the state
In the overall tally, Milestone Brandcom picked 15 metals, while Madison Out-Of-Home bagged 9, and Kinetic Worldwide India, GroupM Dialouge Factory & Brandscope India won 5...
SelvelNext illuminates Nazrul Tirtha with laser display show & ambient lighting
The company initially introduced the solution in non-metro bus stations but now sees rising demand in metro bus stations as well
Most brands worth their products today list engaging activation somewhere on top of their must-do marketing initiatives. So what has been their experience? And will activation...
The brand organizes a pan-India urban and rural activation campaign to tap the audience for products like Boroplus, Navratna Oil and Vasocare.
