The brand ties up with Mumbai's Dabbawalas to reach out to 10,000 households with product samples planted in lunchboxes and combined it with an awareness information...
Its strategy of rock-bottom tariffs and barebone services has helped it break even within a year of launch. Can it sustain this growth?
The agency acquired sole rights for branding on the pillars and overhead panels (gantries) on the route 3 & 3a green line of the Bengaluru Namma...
The brand's new campaign has been executed across 80+ towns involving more than 180 media options for a period of 45 days.
The out-of-home campaign aims to attract mobile apps lover to download the application and stay connected with loved ones through various outdoor media in Mumbai.
Real estate player Kolte Patil Developers Ltd. has made an innovative OOH presence in Mumbai in the form of a Matchbox on hoarding to establish the...
TIML acquires Mumbai Metro Line I under the Public Private Partnership
Carat Fresh Rural aims to have a network of 10,000 people and 100 rural experts, across 26 states, by mid-2015.
The quest to create Kingfisher's Good Times continues with the World's First Beer Dispenser triggered by Head-banging.
Most brands worth their products today list engaging activation somewhere on top of their must-do marketing initiatives. So what has been their experience? And will activation...
