Wilyer’s range of digital signage solutions to be on display @ DDX Asia

In OOH News By M4G Bureau - October 26, 2023

Wilyer, a dedicated digital signage cloud and DOOH CMS software provider, will be among the exhibitors at DDX Asia, the one-stop exhibition of latest digital display solutions for the retail and OOH industries, to be held at Nehru Centre, Worli, Mumbai during December 8-9, 2023.

Times OOH bags exclusive ad rights for 7-yrs for Chennai International Airport

In OOH News By M4G Bureau - October 25, 2023

Times OOH's contract covers exclusive rights for all the four terminals.

ITC Mom's Magic unveils spectacular #HarMaaDurga campaign

In Campaigns By M4G Bureau - October 25, 2023

Through the creative use of AI, Xperia Alive Media transformed each mother's image into a virtual representation of the revered goddess Durga

SkyBlue Media transforming bus fleet, bqs advertising in Dubai

In Gallery By - October 25, 2023

Dato’ Manikandamurthy Velayoudam, Managing Director of SkyBlue Media discusses the company’s plan around the latest media acquisition – bus media package awarded by Road and Transport Authority (RTA), Dubai. Edited excerpts of the interview with Vasant Jante and Rajiv Raghunath of Media4Growth

DDX Asia to host workshop on ‘How to adopt and follow best DOOH buying practices’ at Nehru Centre, Mumbai on Dec 9

In OOH News By M4G Bureau - October 25, 2023

The workshop, to be conducted by Lemma COO Mayuresh Phadke, will focus on aspects such as how ad-tech can be leveraged to get media planners to earmark more budgets for DOOH; how brand advertisers could leverage adtech for great DOOH outcomes.

Eveready Lighting illuminates Kolkata’s Durga Puja celebrations with marketing activations

In Campaigns By M4G Bureau - October 25, 2023

Mohit Sharma, Senior Vice President & Business Unit Head - Lighting & Electricals, Eveready Lighting says, “Our goal is to bring our brand closer to the hearts of people and brighten their festive season.”

Himalaya Wellness launches new turmeric range at Deshapriya Park pandal through a bespoke curation by ideacafe.agency

In Campaigns By M4G Bureau - October 23, 2023

"Himalaya is deeply rooted in the traditions of ayurveda, and our turmeric range reflects our commitment to holistic wellness. The Pujo season in West Bengal is not just a celebration but a way of life,” says Gayatri Kabilan, Category Manager, Himalaya Wellness Company.

Central de Outdoor Brazil launches new data and automation platform ECOSS OOH

In OOH Solutions By Rajiv Raghunath - October 19, 2023

The solution is powered by a customised OOH technology solution deployed by Adsmovil OOH

‘Brands & agencies are pushing operators for deeper insights’

In Gallery By - October 16, 2023

Michael Steinberg, Chief Revenue Officer, StreetMetrics says that as advertisers are unlocking their budgets, OOH needs to show results. “We need to measure how audiences behave as a result of the exposure to ads and the end performance as a result of that”.

EverGlow to offer demo of high-definition LED display range @ DDX Asia

In OOH Solutions By M4G Bureau - October 16, 2023

EverGlow, a leading player in the LED displays segment, will be among the exhibitors at DDX Asia, the one-stop exhibition of latest digital display solutions for the retail and OOH industries, to be held during December 8-9, 2023 in Mumbai.