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3211 News Found
OOH research is going to be as good as it gets: Gallen Yip
In Viewpoints By M4G Bureau - July 21, 2014
Gallen Yip, Research Director, Kinetic Worldwide, Asia Pacific, says OOH is here to stay in the long foreseeable term. Yip shares his thoughts on the emerging trends in the global OOH industry.
Creating A Larger OOH Canvas: Opportunities & Challenges
In OOH News By Nabamita Chatterjee - July 18, 2014
Down the years, category advertisers like BFSI, media & entertainment, FMCG, telecom and real estate have had a domineering presence in the Indian OOH space. These brands have mainly used outdoor media like billboards to reach out to their target audiences. However, with new formats entering the OOH space, including digital formats, many other category advertisers are likely to go in for wide-scale OOH advertising.
Vodafone regales pilgrims during Rath Yatra in Puri
In OOH News By Nabamita Chatterjee - July 15, 2014
The telecom major organised various entertainment and welfare activities to engage with lakhs of people congregated for the Rath Yatra
Engagement is key to effective OOH advertising: Brand leaders
In OOH News By Bhawana Anand - July 15, 2014
The Indian OOH media is at an inflection point. On one side, there is a big opportunity to engage with a greater number of advertising brands. On the other side, there are expectations from the existing and potential advertisers that the industry should overhaul its practices, enhance the service quality, introduce new and innovative media assets, and offer a more enriching customer experience.
Solar Paneled Bus Shelter And Billboard
Budget 2014-15: Focus on physical infrastructure projects will create new OOH assets
In OOH News By Rajiv Raghunath - July 11, 2014
FM has proposed Rs 100 cr for Metro projects in Ahmedabad & Lucknow, development of airports in Tier I & II cities, and urban renewal plans which will spur city beautification projects
OAC 2014: Team Sapphire wears the crown of'Young Outdoorians'
In OOH News By VJ Media Bureau - July 10, 2014
OAC 2014 gave emerging outdoor professionals the opportunity to showcase their media planning skills for the FMCG industry through a unique'Young Outdoorians' contest
Global OOH trends have a bearing on Indian OOH business: Chris O'Donnell
In OOH News By VJ Media Bureau - July 09, 2014
6 global OOH trends impacting India are: (i) Rise of the Destination, (ii) Rise of Experiential; (iii) Planning Convergence; (iv) Technology in Buying (including Automation); and (vi) Technology in Planning (including new ways of measurement)