Results For "US"
3078 News Found
Harsha Joshi joins Dentsu Aegis Network as Executive Vice President - Group Trading
In OOH News By Nabamita Chatterjee - August 05, 2014
Harsha Joshi is an industry veteran who brings with her over 23 years of experience in media buying and planning, branded content and media audit and advisory
PS Srijan goes outdoor to promote Ozone project in Kolkata
In Campaigns By Nabamita Chatterjee - August 04, 2014
Laqshya Media has executed the campaign, using large formats at vantage points across the city
MTS travels around Delhi with auto branding
In Campaigns By Bhawana Anand - July 29, 2014
As a part of the campaign, drivers of MTS branded autos were given MTS branded handsets
Media 360 Degree builds domineering presence for'Bigg Boss Season 2'
In Campaigns By VJ Media Bureau - July 29, 2014
Media 360 Degree deployed the campaign at prime locations in Bangalore and rest of Karnataka using a wide media mix comprising hoardings, bus stand media, bus side and back panels, bqs, mall and multiplex media assets, railway station advertising medium, and mobile display units
Nestlé goes outdoor to promote 2 new beverages
In Campaigns By VJ Media Bureau - July 28, 2014
The campaign was targeted at the health conscious SEC A+, A & B category audience, predominantly in Delhi NCR
We provide total communication solutions: Nabendu
In Viewpoints By M4G Bureau - July 26, 2014
Milestone Brandcom has made a habit of surpassing milestones with consummate ease. The firm's Founder & Managing Director Nabendu Bhattacharyya believes that OOH business is a pure conviction play. Bhattacharyya took the entrepreneurial plunge some five years ago with the firm belief that right ideas, right people, right practices will induce more brands to test the OOH waters. Milestone Brandcom is a testament to his firm belief. Bhattaryya talks about his riveting entrepreneurial journey in conversation with Outdoor Asia. Edited excerpts of the interview:
Global Advertisers executes SBI outdoor campaign across 21 cities
In Campaigns By Bhawana Anand - July 24, 2014
The campaign has been deployed on various formats such as hoardings, bqs and unipoles
Vodafone goes outdoor to project 1+1 Scheme in a big way
In OOH News By Bhawana Anand - July 23, 2014
The campaign features a number of innovations using media like hoardings, bqs, flyovers, unipolse, amusement park media, mall media
OOH Geared For Growth: Industry Leaders
In OOH News By Bhawana Anand & Nabamita Chatterjee - July 22, 2014
Indian OOH leaders believe that adoption of best practices, quality improvements across the board, and some course corrections will go a long way toward driving the industry's growth in the coming times
'We will see new advertisers using OOH medium'
In Viewpoints By M4G Bureau - July 22, 2014
In May this year Pakistan Advertisers Society (PAS) exclusively endorsed Measuring OOH Visibility & Exposure (MOVE), a Pakistan-based media marketing and research company, to develop and launch an OOH audience and ratings currency in Karachi, Lahore, Islamabad and Rawalpindi. Qamar Abbas, Executive Director, Pakistan Advertisers Society (PAS), talks about the new initiative in conversation with Rajiv Raghunath of Outdoor Asia. Abbas as over 15 years of professional experience with proven track record in setting up new ventures, securing profitable growth, establishing new streams of revenue and regulatory policy making. He has had a hand in executing some of the milestone media initiatives in Pakistan like Television Audience Measurement, Consumer Multimedia Index and the industry's most prestigious Advertising Effectiveness Awards. Edited excerpts of the interview: