OOH plays a key part in Jabong's success: Rahul Taneja

In OOH News By VJ Media Bureau - June 18, 2016

Speaking on Day 1 at OAC 2016, Rahul Taneja, Chief Business Officer, Jabong highlighted the role OOH was playing in the success of Jabong.

Success comes not when you decide to do something, but when you do it: Prakash Iyer

In OOH News By VJ Media Bureau - June 17, 2016

The 12th edition of Outdoor Advertising Convention started with a fired up note from the motivational talk by best-selling author and leadership coach Prakash Iyer, who asked the audience, comprising the outdoor industry fraternity, to build a reputation of doers and action-oriented team leaders.

Let us be an indispensable part of the planning: Vikram Sakuja

In OOH News By VJ Media Bureau - June 17, 2016

Speaking at OAC 2016, Vikram Sakhuja, Group CEO, Madison World & OOH took us through the real-time scenario as to where OOH stands vis-à-vis print, radio, cinema and digital along with suggesting some dynamic solutions to take OOH up there.

OOH has powerful relevance in most significant growth areas of marketing: David Gordon

In OOH News By VJ Media Bureau - June 17, 2016

Presenting his session on"OOH in the Digital Economy” at OAC 2016, David Gordon, Insight Director, Posterscope UK, shows how using data effectively can pave the way of growth of out-of-home advertising.

Nirav Modi Jewels entices its TG through outdoor

In Campaigns By Satarupa Chakraborty - June 16, 2016

Premium jewellery brand Nirav Modi used premium quality outdoor in Delhi and Mumbai to create brand awareness and recall.

Rahul Taneja, CBO, Jabong to speak on E-com & OOH at OAC 2016

In OOH News By VJ Media Bureau - June 16, 2016

Rahul Taneja, Chief Business Officer of Jabong, will share his perspectives on the theme"How OOH helps E-com brands in customer acquisition? Opportunities & Challenges”

Gionee Mobiles get charged up on billboards

In Campaigns By Satarupa Chakraborty - June 16, 2016

Use of static and moving LED lights made the latest outdoor campaign of Gionee Mobiles stand out in 40 Indian cities.

Avijit Dubey, Tyvek Graphics & Emraan Kureshi, Active Media Innovations to speak on innovative solutions for OOH at OAC

In OOH News By VJ Media Bureau - June 15, 2016

Avijit Dubey, National Sales Manager, South Asia, Tyvek Graphics, and Emraan Kureshi, Founder of Active Media Innovations will make presentations on cutting-edge solutions that their respective companies offer to the industry at the upcoming Outdoor Advertising Convention (OAC) at Hyatt Regency, Gurgaon during June 17-18.

MCD to allocate cluster-wise sites to vendors soon

In OOH News By Satarupa Chakraborty - June 14, 2016

The new outdoor policy of MCD will give away cluster-based advertising rights to bidders so that each bidder gets a mix of prominent and less-prominent sites.

DDB Mudra West ropes in Kapil Tammal as Executive Creative Director

In OOH News By Nabamita Chatterjee - June 13, 2016

He comes with more than 15 years of experience, specializes in brands across categories ranging from FMCG, E-Commerce businesses, Apparels, Financial Sectors, Retail, Real Estate and Media companies.