‘Measurability has always been Achilles heel of OOH industry’

In Viewpoints By Aayush Mohanan - September 13, 2023

As the OOH industry gains momentum, solution providers aim to fix the missing piece of the puzzle – measurability of the medium. Magesh Poondi, CEO, ReLU AI Systems gives us an idea of how the adtech revolution is coming about in audience metrics in an interview with Aayush Mohanan.

Posterscope unveils innovative campaign for Cornitos Crusties

In Campaigns By M4G Bureau - September 11, 2023

The popular brand of snacks introduced its new offering with an innovative OOH campaign.

PPDS unveils new sustainability-driven Philips D-Line 4650 4K digital signage range with breakthrough modular design for extended product lifetime

In OOH Solutions By M4G Bureau - September 08, 2023

The new 4650 D-Line Series takes sustainability and versatility to the next level, delivering paramount picture performance for almost any indoor environment.

World Land Trust, Media Bounty get the UK buzzin’ with dynamic birds and bees billboards

In Digital OOH By M4G Bureau - September 08, 2023

The DOOH work features colourful animations to highlight the 11,000 species of butterflies and bees and 900 species of birds that have been protected by World Land Trust initiatives.

‘Right ecosystem in India for digital display industry’

In Viewpoints By N Jayalakshmi - September 08, 2023

Atul Jasra, Country Head, TPV Technology India Pvt Ltd, a subsidiary of the TPV Group, which exclusively markets and sells Philips Professional Displays (PPDS) in India, shares with Media4Growth, his observations on the digital signage market in India, the challenges and opportunities in this space, and more.

UK’s Wildstone diversifies into alternative DOOH formats through major acquisition of assets from Smart Outdoor

In Digital OOH By M4G Bureau - September 08, 2023

Smart Outdoor will continue to market all of these digital displays as a media operator and will use this strategic partnership with Wildstone as a driver for further growth across the country.

Rapport unveils DOOH campaign across the UK for US Open

In Campaigns By M4G Bureau - September 08, 2023

Residents of UK can finally watch the US Open on Sky Sports since 2015.

‘Quality of software & service is very important when you invest in a digital signage solution’

In Viewpoints By N Jayalakshmi - September 06, 2023

In this exclusive interaction with Media4Growth, Gagan Preet Singh Malhotra - Director of Noida-based Malhotra Electronics, which sells the Wybor brand of Digital Signage solution, shares his market observations and the company’s journey in the digital signage space.

JCDecaux wins bus shelter contract of Toulouse Metropole and street furniture contract of the City of Toulouse for 15 years

In OOH News By M4G Bureau - September 06, 2023

The Paris-based OOH giant secured the rights for the fourth largest city in France following two different competitive tenders.

Neil Diamond Musical: A Beautiful Noise to open DPAA Summit in New York on Oct 10

In OOH News By Rajiv Raghunath - September 06, 2023

Broadway has always leveraged out of home and so it is fitting that we once again have an iconic Broadway show: Barry Frey, President & CEO, DPAA