Speaking at East Talks OOH conference in Kolkata, Arup Choudhury, Secretary, OAA West Bengal shares how the association is taking key initiatives to transform the outdoor...
Popular snacking brands Kurkure and Bingo recently rode the DMRC almost simultaneously to woo the travelling snack lovers of Delhi.
A panel discussion at the East Talks OOH conference in Kolkata, highlighted the industry's need to move beyond the traditional formats and evolve with the times...
Speaking at the East Talks OOH conference in Kolkata, Rajeeb Bhattacharya, East & South, Kinetic India highlighted that brands have great opportunity to tap these markets...
The first edition of East Talks OOH, an OAC initiative presented by Ad Touch, was inaugurated today at Hotel Park Plaza in the city of Kolkata....
Speaking at the East Talks OOH conference in Kolkata today, Satabdi Ghosh, Senior Executive, Anandabazar Patrika stressed on four major points significant to the development of...
Carat India has won the consolidated media mandate of Columbia Asia Hospital and the agency will manage the brand's OOH account too.
The strength of NOMAD comes from the skill pool brought in by individuals with extensive work experience in full service media agencies, OOH, digital services and...
Arena Media bags the integrated media mandate of FMCG brand Bagrry's that will include the brand's OOH practices. The account will be handled from Arena's Gurgaon...
Vodafone 4G campaign recently went into an outdoor overdrive with metro rail branding, mall activations and traditional OOH
