Gatorade’s Turf Finder initiative reaches Delhi’s Chandni Chowk

In Campaigns By M4G Bureau - April 17, 2024

The initiative aims to revolutionise the way India plays sports, uses data from Google Maps to predict public spaces for playing sports

3rd M4G OOH Quizathon contest to be conducted live on Media4Growth on Apr 19

In OOH News By M4G Bureau - April 15, 2024

Murugan S, CEO, Southern Health Foods is the quizmaster; attractive cash prizes for the winner & runner-up

Central Force completes Plan B OOH commissioned study to deliver OOH audience impressions data for Singapore market

In OOH Solutions By Rajiv Raghunath - April 12, 2024

The Central Force data allows Plan B OOH to precisely state weekly or even daily impressions plus impressions per spot played, to support programmatic Digital OOH buying on a CPM basis.

Renowned green OOH media firm Zest Outdoor takes up Title Sponsorship of OAC 2024

In OOH News By M4G Bureau - April 10, 2024

"We are proud to sponsor OAC because it stands as a beacon in the out-of-home industry, fostering growth and innovation,” says Rajneesh Bahl, CEO of Zest Outdoor

McDonald's Netherlands and TBWA use aroma to tingle taste buds

In Campaigns By Sakshi Sanghavi - April 10, 2024

Plain red and yellow billboards were installed with smell of fries emitting from them

Laqshya Media Group turns the spotlight on The Roadster Life Co.

In Campaigns By Sakshi Sanghavi - April 08, 2024

Zakir Khan and Jacqueline Fernandez star in the campaign

Chitra OOH takes up ‘Powered By’ sponsorship of Gujarat Talks OOH conference coming up in Ahmedabad on Apr 23

In OOH News By M4G Bureau - April 08, 2024

Gujarat Talks OOH conference will draw the attention of brands and buyers operating at the national level to the out of home (OOH) advertising opportunities at the state level, and help build a collaborative approach among the media owners operating within the state or region

Plan B Media ties up with Vistar Media for pDOOH solutions in Thailand and Singapore

In OOH News By M4G Bureau - April 05, 2024

Palin Lojanagosin, CEO of Plan B Media PCL, says, “By integrating Vistar Media into our extensive large format and retail digital screen networks, we're empowering brands with unparalleled flexibility and the ability to enhance the effectiveness of omnichannel marketing strategies.”

Mumbai Indians shine with Skechers - 'Wear what it takes’ campaign lights up Mumbai

In Campaigns By Sakshi Sanghavi - April 05, 2024

MI star players shine on the landscape

Redken makes it mark on Times Square 3D billboard with AR virtual try-on for new Acidic Color Gloss Collection

In Digital OOH By M4G Bureau - April 05, 2024

Consumers can view and share their transformative results superimposed on a 3D billboard in augmented reality