Milestone also planned and executed Wildcraft's very first OOH campaign aptly titled'Come Alive', which showcases a selection of their gear against beautiful outdoor landscapes.
DDB Mudra North will be providing 360 degree media solutions for the brand including outdoor, print, audio-visual and digital media.
The account was won in a multi-agency pitch with eight major agencies participating. The mandate is for all media including OOH media.
We have got an overwhelming response from the media owners, agencies and brands on this initiative, says Jarvis
Executed by Glo OOH Media, a part of Lodestar, the campaign used conventional, digital and on-ground modes to target travelers on larger scale.
The campaign covers 99 networked 55 HD screens. This is the first synchronised digital network executed on any Indian Metro line.
Interested parties should have a minimum experience of two years in the field of advertising
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