Results For "Tushar-Vyas"
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‘50% of consumers likely to increase festive spends in 2021’
In Research By M4G Bureau - September 17, 2021
The ‘Decoding Consumer behavior and Winning the 2021 Festive Season’ Playbook handbook launched by MMA, GroupM and Amazon Advertising set the expectations for marketers on consumer sentiment, along with recommended strategies for the Diwali season.
Indian ad spends to grow by 23.2% in 2021: GroupM’s TYNY report
In Research By M4G Bureau - February 17, 2021
India is expected to regain its 9th ranking on global ad spends in 2021 and the OOH medium will touch INR 1,570 crore in 2021 with a CAGR of 69%, says the report.
MMA-GroupM report offers post-Covid market reckoner
In Research By M4G Bureau - December 17, 2020
MMA in association with GroupM released its report ‘Modern Marketer Reckoner’ which highlights the consumer shifts that have happened in 2020 and indicates the way ahead for marketers to ride the digital wave
Facebook & GroupM launch media playbook to help brands adjust to consumer behaviour
In Research By M4G Bureau - September 28, 2020
‘Turn The Tide’ playbook emphasises on media strategies for businesses to drive efficient outcomes
GroupM estimates growth of 10.7% for Indian Ad market in 2020
In Research By M4G Bureau - February 06, 2020
Even with an overall slowdown in the global economy Indian media spends are expected to be between low to moderate in H1, with robust growth anticipated in H2 2020