Industry hopes the new policy will not increase the tax burden on the business
Leading digital printing firms assert the importance of adopting green printing machines, media and materials but call for a multi-stakeholder approach to ensure that green printing...
IOAA, an association working to bring Indian OOH industry to a level playing field, is acquainted with the need to promote green OOH practices in the...
Metro trains branded with the poser “Why Settle For Less?"
The bank opted for train branding and an innovative on-ground activity as part of its integrated campaign
The train has 22 coaches and each coach has 32 panels for advertising. In all there are 704 advertising panels adding up to 1,056 sq. ft...
Kinetic WW India planned and executed a clutter breaking activity that amplified the brand’s OOH campaign.
26 different companies won the awards. Madison won 3 Golds, while DDB Mudra Group won 2 Golds. Overall, Madison OOH won 10 metals, while DDB Mudra...
Laqshya Solutions planned and executed the 60-day campaign using a gamut of OOH formats
The Forevermark Journey wall, technology advanced training kiosk, 2D transparent display unit and a 360 degree photo booth were the few innovations crafted by the agency
