DOOH inventory, more sophisticated planning tools are contributing to sustained OOH growth, he says.
Retailer Argos as the brand partner is using the space on the metaverse screens as part of its strategy to drive consideration and awareness of premium...
Peak hour ad rendering on screens offering high dwell time via programmatic technology powered the latest campaign.
With the plethora of advertising options available today, the out-of-home advertising medium has evolved to be more conversational. Real estate brand Square Yards recently unleashed a...
Remi Roques, General Manager - APAC, Broadsign asserts that pDOOH is making a significant contribution to the overall revenue growth of OOH. In an interview with...
Surreal Design Studio's project called 'Infinite Mumbai' curated with Brihanmumbai Municipal Corporation G South Ward and Acko General Insurance is a tribute to the city's spirit...
This partnership enables us to enrich our suite of offerings in DOOH planning and extend further measurement capabilities to our clients, says Yasmin Mallari, Chief Investment...
Can-Victor Sahin, Co-Founder & CEO of Berlin-based Retalos, provides an analysis of how Performance Out-of-Home Marketing (POOHM) will provide advertises with inbound data feedback on the...
Geopath will utilise state-of-the-art data, technology, and media research methodologies – alongside a holistic integrated approach – to provide powerful tools that give advertisers the ability...
Atmosphere will leverage SpringServe’s ad serving technology to deliver high quality video ad experiences in public spaces
