Results For "Tool"
79 News Found
Lionsgate Play creates brand recall with creative OOH campaign
In Campaigns By Bhawana Anand - September 19, 2019
The brand launched its maiden marketing campaign keeping OOH as a core communication tool to catch the youth
Ambient brings Artificial Intelligence to Cinema Buying
In OOH News By M4G Bureau - August 30, 2019
Ambit Analyser tool has been revamped & upgraded with the data for over 10,000 screens across metros, mini metros and tier 2 cities
Moving Walls digitises Indian OOH with Freedom initiative
In OOH News By M4G Bureau - August 06, 2019
The programmatic outdoor firm equips billboard owners with audience data-powered planning & inventory management tools
DAN’s Data Sciences unit launches ‘Hyperlocal Insights’ for OOH
In OOH News By M4G Bureau - May 17, 2019
The tool, which provides deep location-based understanding of audiences, has been launched under the umbrella of DAN Explore, the proprietary Audience Intelligence tool of the Data Sciences Division
JCDecaux launches intl audience measurement tool for airports
In OOH News By M4G Bureau - February 22, 2019
The new solution will be launched at Paris Aéroport, then at Changi Airport Singapore in April, before being gradually rolled out across main hubs
Laqshya Media Group launches cutting edge OOH planning tool
In OOH News By M4G Bureau - February 18, 2019
The first of its kind tool called SHARP (Strategic Hyperlocal AI-powered Reach Planner), is a state-of-the-art planning machine learning software for measuring the effectiveness and media value of outdoor campaigns.
Vyoma Media launches Vcam offering insights, analysis, real-time feedback on ads
In Digital OOH By M4G Bureau - October 23, 2018
The Vcam platform provides for a variety of tools including dashboards and reports that assist customers with planning, running and measuring the effectiveness of their media campaigns
‘Technology assists with maximising the inventory use’
In Viewpoints By Rajiv Raghunath - August 21, 2018
Remi Roques, Managing Director of Ayuda Media Systems, a global technology company that empowers the D/OOH industry with easy-to-use, innovative software tools driving the entire OOH workflow, throws light on the imperative of adopting new technologies to do OOH business better, in an interview to Rajiv Raghunath
US startup AdQuick further progress of programmatic buying
In Digital OOH By M4G Bureau - July 20, 2018
AdQuick enables clients to find locations by audience demographic, CPM targets, budget, specific markets, campaign goals, points of interest and other strategic parameters, and then use analytic tools to measure the impact of their campaigns
‘OOH is key to our #SmarterWithIoT campaign’
In Viewpoints By Bhawana Anand - July 07, 2018
Vodafone has recently rebounded in the OOH space to promote its Internet of Things (IoT) services, after a hiatus spanning more than a year. This time, the telecom brand employs the outdoor medium for a strategic task i.e. to target specifically CXOs and Business IT decision makers in top three metro cities. While IoT is a deep ecosystem of technologies, the brand explains this world-changing tech tool quite proficiently on billboards. Monalisa Sahoo, Senior Vice President – Marketing, Vodafone Business Services shares how the brand employed OOH medium to deliver the task.