Digital OOH: What ails it?

In OOH News By Bhawana Anand - September 05, 2013

Digital as a buzz word has been doing the rounds for quite a while now in the OOH industry. And yet it has failed to take off in any meaningful way. Why? Outdoor Asia probes the different aspects and gets a discussion going . Read on

'If you can't say it smartly in 15 secs, don't say it at all!'

In Viewpoints By M4G Bureau - August 26, 2013

Content is an area with a lot of scope for improvement in the digital OOH space. Outdoor Asia interacts with Raika Gazder, who heads the content team at Times OOH, and who believes that the reason behind the slow growth in digital OOH content is the lack of knowledge. Here are excerpts from the interview…

OAC 2013: Times OOH launches'Vade Mecum' handbook

In OOH News By VJ Media Bureau - July 06, 2013

The handbook'Vade Mecum' for out-of-home highlights various examples of innovation adding an extra edge to your business.

Times OOH acquires advertising rights at T2 in Mumbai Airport

In OOH News By VJ Media Bureau - June 19, 2013

For a period of 11 years, the contract covers more than 660 display sites ranging from billboards around terminals, static and digital sites within the terminal as well as sponsorship and promotion opportunities.

Times OOH & DIAL install largest video wall at T3

In OOH News By Bhawana Anand - May 14, 2013

The Delhi Airport has furnished its digital kitty with this new interactive and largest video wall installed by Times OOH. Capturing premium audience, the wall has sensory technology which moves with the passenger movement.

MS Office 365 goes for impactful site

In Campaigns By VJ Media Bureau - April 15, 2013

Microsoft Office 365 employs Times OOH site at IGI Terminal 1 to showcase the new cloud platform.

IGI Terminals wins Bronze in Transportation Category

In OOH News By VJ Media Bureau - April 04, 2013

Apex Award 2013 at Digital Signage Expo awarded IGI Terminals with Bronze award

Times OOH bags ad rights to BMTC's new terminal at Whitefield

In OOH News By Vjmedia Work Team - January 31, 2013

The larger than life site can be used as one spectacular format, or as multiple smaller media units carrying diverse brand messages.