Moving Walls partners with GroupM to deliver automated, accountable DOOH across The Philippines

In Digital OOH By M4G Bureau - August 12, 2022

This partnership enables us to enrich our suite of offerings in DOOH planning and extend further measurement capabilities to our clients, says Yasmin Mallari, Chief Investment Officer, GroupM Philippines.

Media Specialists Association of The Philippines & Moving Walls launch ‘Video Outside Playbook’ for marketers

In OOH News By Rajiv Raghunath - June 14, 2022

This playbook is a step-by-step guide to building a successful video outside campaign in the real world and help marketers and advertisers learn how to leverage non-intrusive, brand-safe, and measurable advertising on physical screens.

OHAAP in tie-up with Moving Walls to give members access to Moving Audiences platform

In OOH News By M4G Bureau - September 13, 2021

OHAAP members will be able to plan static and DOOH campaigns more holistically while adopting a data-first approach to its programmatic campaigns with advanced capabilities such as dynamic ad-content serving, audience retargeting, use of various triggers such as weather and time-belting.

Programmatic DV360-enabled campaign debuts in the Philippines

In Digital OOH By Rajiv Raghunath - September 09, 2021

Moving Walls integrated the campaign through Google DV360 supported by PMX Precision PH, and automated the planning and buying of OOH on four iconic screens in Metro Manila.

‘Automation, Transparency, Accountability: Key drivers for adoption of Outernet Metrics’

In Digital OOH By M4G Bureau - May 05, 2021

The Outernet Marketing Innovation Group (OMIG), made up of regional brands that are running various types of pilot campaigns powered by Moving Walls’ automation and location media technologies, held an online session to discuss the need of a common Outernet currency

‘OOH is where we can exercise most creativity’

In OOH News By - April 21, 2021

Filipino artist Lloyd Tronco, who had recently a created a massive abstract artwork on a billboard – 62 feet high and 40 feet wide – in Manila, shares his perspectives on enhancing the creativity quotient in OOH advertising. Lloyd’s Bacolod City-based family-owned Tronco Advertising Co., Inc. has been handling billboard advertising in the Philippines for the past 45 years.

A perfect time for OOH to regroup: Moving Walls

In Digital OOH By Rajiv Raghunath - March 31, 2020

The smarter option would be to start changing the way the medium is sold