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Results For "The-Association-of-Advertising-and-Marketing-Singapore"

3 News Found

OMIG launches open-source OOH audience measurement framework
OMIG launches open-source OOH audience measurement framework

In OOH News By M4G Bureau - May 31, 2023

The Outernet Marketing Innovation Group (OMIG) is a regional industry initiative spearheaded by Moving Walls and The Association of Advertising and Marketing Singapore (AAMS)

OMIG releases playbook on shared learnings from running creative, innovative OOH
OMIG releases playbook on shared learnings from running creative, innovative OOH

In OOH News By M4G Bureau - November 24, 2021

The playbook offers a perspective on the strategies used by the marketing innovators in planning and executing their campaigns to drive efficient outcomes

Fairprice Group’s Kopitiam deploys Moving Walls audience metrics for food court advertising in Singapore
Fairprice Group’s Kopitiam deploys Moving Walls audience metrics for food court advertising in Singapore

In Digital OOH By Rajiv Raghunath - July 29, 2021

This initiative is part of the Association of Advertising and Marketing Singapore (AAMS) move to champion industry-wide regional Outernet media measurement using Moving Walls' technology.

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