Netflix once again takes the OOH route for the big impact
The fashion brand has deployed scented posters on the Transport for London (TfL) network, in partnership with Zenith, and Exterion Media, UK’s leading transport media owner.
The campaign is created and planned by Twitter in association with Ocean which operates the Piccadilly Lights on behalf of Landsec
The streaming major in recent months has purchased at least 18 billboard faces from Regency Outdoor Advertising, in a deal estimated to be worth tens of...
Recently, the UK's largest commercial radio business acquired Primesight and Outdoor Plus. Exterion runs TfL's lucrative underground and rail advertising
Media and entertainment group Global has entered the OOH sector with the simultaneous purchase of Primesight and Outdoor Plus
Netflix has run the campaign in 2 phases, drawing a lot of attention to the show
‘Ghoul’ screams horror on OOH
Netflix has run the campaign in 2 phases, drawing a lot of attention to the show
True to its preference for the larger than life presence in the OOH space, Netflix has gone big on the large format to promote the web...
