Saturday, October 01, 2022

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Results For "Technology"

196 News Found

Adtech startup ExperientialEtc raises $200K as seed fund from Startuplanes
Adtech startup ExperientialEtc raises $200K as seed fund from Startuplanes

In OOH News By M4G Bureau - June 22, 2022

The four-year-old startup is in the business of digital advertising using the latest technology such as holograms, AR/MR, immersive games and tech-led OOH

For a magnified view: Samsung’s new campaign highlights WindFree AC technology
For a magnified view: Samsung’s new campaign highlights WindFree AC technology

In Campaigns By M4G Bureau - June 20, 2022

The campaign, launched by Cheil India in association with Platinum Outdoors, covers Jaipur, Pune, Ahmedabad, and Kolkata with bright and eye-catching billboards placed in prominent, high traffic locations.

US-based KEVANI study examines the role of OOH placements with ad retention & perception
US-based KEVANI study examines the role of OOH placements with ad retention & perception

In Research By Rajiv Raghunath - June 10, 2022

Study establishes clear link between iconic OOH inventory and higher ad retention found; Axona Lab, a tech and innovation company that utilises Neuroscience and AI technology to look into consumers' brains, conducted the research.

VIOOH hires leading digital expert Calvin Chan to drive pDOOH expansion in China
VIOOH hires leading digital expert Calvin Chan to drive pDOOH expansion in China

In OOH News By Rajiv Raghunath - June 10, 2022

Chan is an innovative and widely respected digital industry expert in China, with nearly 20 years of experience in the digital and marketing technology industry

RMAI webinar on ‘Emerging role of technology in rural consumer goods & services redistribution’ on June
RMAI webinar on ‘Emerging role of technology in rural consumer goods & services redistribution’ on June

In OOH News By M4G Bureau - June 03, 2022

The webinar is part of an ongoing webinar-series titled Decade of Change.

Adani Airports engages Lemma as tech partner to power pDOOH
Adani Airports engages Lemma as tech partner to power pDOOH

In Digital OOH By M4G Bureau - June 02, 2022

The programmatic roll-out is implemented across all airports within the Adani airports portfolio with Lemma as the technology partner.

Vistar Media powers GSTV digital display network with ad serving system
Vistar Media powers GSTV digital display network with ad serving system

In Digital OOH By M4G Bureau - May 25, 2022

Partnering with Vistar to streamline its business operations technology enables GSTV to focus on its core expertise of creating and delivering compelling media experiences across its network.

Adtech firm Excellent Publicity plans for major tech advancements, ad agency buyout with $500k funding
Adtech firm Excellent Publicity plans for major tech advancements, ad agency buyout with $500k funding

In Digital OOH By M4G Bureau - April 22, 2022

Vaishal Dalal, Co-Founder & Director of Excellent Publicity, says, “With this funding, we plan to expand our serviceable territories to all metro cities in India. We also plan to invest in further developing our Programmatic Advertising and Data Analysis technology.”

‘Standardisation of formats, right pricing of media, upskilling of workforce, first party data application key to pDOOH growth in India’
‘Standardisation of formats, right pricing of media, upskilling of workforce, first party data application key to pDOOH growth in India’

In Digital OOH By M4G Bureau - March 17, 2022

Dipankar Sanyal, CEO, Platinum OOH, Vinkoo Chakraborty, Business Head, Rapport, Gulab Patil, CEO of Lemma, and Syed Haseeb Arfath, Chief Technology Officer, Signpost India brought forth the key factors that will determine the success of programmatic DOOH in India markets.

Panasonic SignEdge Digital Network apace with rapidly evolving customer expectation of contactless, tech-enabled, interactive solutions
Panasonic SignEdge Digital Network apace with rapidly evolving customer expectation of contactless, tech-enabled, interactive solutions

In Digital OOH By M4G Bureau - March 16, 2022

Panasonic SignEdge Digital Network (SDN) provides unique technology and infrastructure, allowing seamless integration capabilities with third-party software and applications in the digital screen retailers.

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