Tata Tea Premium brings to life “Desh Ke Dhaage” with latest 3D anamorphic campaign

In Campaigns By M4G Bureau - August 17, 2023

Executed by Laqshya Media Group, the mesmerizing visuals showcase the brand’s limited-edition Independence Day packs and in line with Tata Tea’s constant effort to use technology as part of storytelling.

Vinitha Prabhu, Creative Design & Presentation Lead, Cure.fit, part of Jury panel for Outdoor Advertising Awards 2022

In OOH News By M4G Bureau - July 18, 2022

Vinitha comes with diverse industry experience, covering some of the leading global and local brands including BBDO, Tata Tea, Titan, Hanes, Nike, and Puma in India & Thailand.

TATA Tea Premium hosts all-women Shobhayatra in Pune, Aurangabad

In OOH News By M4G Bureau - April 05, 2022

The grand event brought together 300 plus ‘Sarvaguni’ women across these 2 cities, dressed in authentic Maharashtrian Nauvari Sarees and accessories, riding their bikes with a pillion rider.

Tata Tea Premium celebrates ‘Odisha’s ‘kadak’ and colourful spirit with 3D projection mapping

In Campaigns By M4G Bureau - April 04, 2022

As part of its recent focus on celebrating local culture, the brand had an iconic 3D Projection Mapping Show on Esplanade Mall, Bhubaneswar, which highlighted Odisha’s rich art forms, architecture and history on the occasion of ‘Utkal Divas’ or Odisha Day on April 1.

Tata Tea Premium celebrates Holi party in Metaverse

In OOH News By M4G Bureau - March 18, 2022

Makes debut in the metaverse world in line with brand’s focus to deliver distinctive customer experiences

Wavemaker India wins media mandate for Tata Consumer Products’ brands in India

In OOH News By M4G Bureau - January 11, 2022

We’re delighted to extend our partnership with Wavemaker for our media mandate, says Puneet Das, President, Packaged Beverages, India & South Asia, Tata Consumer Products

Tata Tea Chakra Gold now celebrates the flavours of Kondapalli toys, Kuchipudi dance & Kalamkari art…

In Campaigns By M4G Bureau - October 12, 2021

In its latest brand initiative to honour regional culture, TATA Tea Chakra Gold engaged consumers with a larger than life 3D Projection Mapping Show on the exteriors of Beach Mall, Visakhapatnam celebrating the iconic elements of AP and Telangana.

Art for tea’s sake and tea for Tamilians…

In Campaigns By N Jayalakshmi - September 29, 2021

Brand TATA Tea Chakra Gold’s refresh campaign highlights its ‘Tea for Tamilians’ proposition with a sand installation, designed by renowned Indian Sand Artist Padma Shri Sudarsan Pattnaik and featuring the state’s famous motifs.

TATA Tea Premium ‘Desh Ki Chai’ celebrates rich cultural diversity of India this Independence Day

In Digital OOH By M4G Bureau - August 13, 2021

Launches #DeshKaKulhad collection to support local art and artisans.

Tata Tea celebrates ‘Kadak’ spirit of Mumbai

In OOH News By M4G Bureau - July 29, 2021

Tata Tea takes revamped hyper-local ‘Desh Ki Chai’ campaign to Mumbai, rest of Maharashtra.