New Daktronics Media Kit offers unlimited customizable messaging options

In Digital OOH By M4G Bureau - November 14, 2017

By combining 400+ media kit backgrounds, 127 new still and animation backgrounds, and more than 225 graphic elements, Daktronics media kit building blocks provide unlimited message creation

DDB Mudra West launches'Karma'

In OOH News By M4G Bureau - February 28, 2017

Karma provides the clients with an expertise of a full service, large agency. The clients are facilitated with a customised solution which captures multi facets of marketing and advertising under a single umbrella

Hike takes the OOH route to promote'freedom of expression'

In Campaigns By Nabamita Chatterjee - December 31, 2014

The brand rolled out one of the largest mass-customised outdoor campaigns in terms of geographical location and through context aware messaging. More than 20 copywriters and 500 men spent hours on the creative, to make it live around 300 sites across 30 cities of India.

'Digital needs customized content'

In Viewpoints By M4G Bureau - July 19, 2013

Siddharth Subramaniam, Principal Media Consultant, ITC Foods, on why OOH works in spite of the many issues.

OAC 2013: Devdutt Pattanaik talks on customization, the Indian way of doing business

In OOH News By VJ Media Bureau - July 05, 2013

Devdutt Pattanaik, Author of Business Sutra, gave a lively presentation on the Indian Way of Leadership at the OAC 2013, the exciting one of its kind event for the OOH community inaugurated in Goa today.

OAC 2013: Devdutt Pattanaik talks on customization, the Indian way of doing business

In OOH News By VJ Media Bureau - July 05, 2013

Devdutt Pattanaik, Author of Business Sutra, gave a lively presentation on the Indian Way of Leadership at the OAC 2013, the exciting one of its kind event for the OOH community inaugurated in Goa today.