The Maximum City is seeing a new OOH landscape unravel as varied DOOH formats take positions alongside the larger-than-life traditional media, providing the advertising brands with...
Targets to open 300 screens by FY24
Devendra Shah, Chairman of Parag Milk Foods, says, “For more than a decade, Parag Milk Foods has been a pioneer in the Single Origin milk segment,...
These developments could catapult transit media business to a higher plane
This move is in line with increasing air passenger traffic and rising demand for high impact media
The 20-city campaign was executed by top OOH agency GLO - Out of Home Division of Lodestar Universal McCann, using innovations & multiple formats
Bright Outdoor unveils the multi-city OOH campaign, using mainly large formats that evoked a sense of awe
The campaign urges cine-goers to bring family back to the cinemas
WooHoo Screens invests in additional assets post lockdown to expand its DOOH network
Focus on media at corporate parks; media inquiries expected from FMCG, healthcare and insurance and automobile brand categories
