‘Quantification of OOH impact needed’

In Viewpoints By M4G Bureau - March 18, 2021

Post lockdown when out-of-home movement of consumers had practically come to a standstill and marketing initiatives were frozen for want of consumer attention, FMCG major ITC found an opportunity to tap metro markets with strategic use of OOH. Aishwarya Pratap Singh, Head – Marketing (Snacks, Noodles & Pasta), ITC Ltd, shares his viewpoints on how multiple outdoor campaigns launched across metro cities helped the brands Sunfeast, YiPPee! and Bingo! connect with the consumers once again and accelerate their market reach.

‘No effect of COVID- 19 on top brands’ growth’, says Brand Footprint 2020

In Research By M4G Bureau - July 13, 2020

According to Kantar’s report -Brand Footprint 2020, Dabur, Vim, Sunfeast, Brooke Bond and Patanjali have joined the Billion CRPs Club this year

V L Rajesh to speak on OOH marketing at OAC 2017

In OOH News By M4G Bureau - July 14, 2017

V L Rajesh is one of the best known corporate leaders with extensive experience in sales and marketing, manufacturing and PD and business leadership

FMCG brands woo metro travelers in Delhi

In OOH News By Satarupa Chakraborty - July 04, 2016

Sunfeast Digestive Biscuits and B Natural woo metro travelers in Delhi through attractive train wrappings.

Innovative ideating at YOC 2016!

In OOH News By VJ Media Bureau - June 18, 2016

The shortlisted teams of YOC dwelled upon innovative ways to generate outdoor advertisements for Sunfeast Digestive Biscuits.

Sunfeast creates mini farmland at Bengaluru airport

In Campaigns By Mansi Lavsi - May 05, 2014

JCDecaux executes Sunfeast Farmlite's innovative campaign at Bengaluru airport, wows passengers

Sunfeast Yippie's high decibel campaign in Hyderabad

In OOH News By VJ Media Bureau - May 28, 2013

Yippie paints the whole city with newly launched Chinese Masala variant through giant sized billboards and bus shelters considering the target group.