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4 News Found
'Cost per reach analysis key for OOH spends'
In Viewpoints By M4G Bureau - December 10, 2013
Sujay Kutty - Executive Vice President & Business Head, Zee Bangla, tells Outdoor Asia what can drive the brand's OOH spends in West Bengal, while sharing his OOH experience in the state.
'Zee Bangla Cinema Corridor' attracts numerous TG!
In OOH News By Nabamita Chatterjee - October 23, 2013
This OOH display option gives the brand a larger-than-life effect.
Zee Bangla makes a mark with'Dadagiri'
In Campaigns By Nabamita Chatterjee - September 04, 2013
The new campaign uses live on-ground activity, to reinforce the brand"Dadagiri†in the mind of their target viewers.
Zee Bangla scripts 3D innovation
In Campaigns By Nabamita Chatterjee - July 27, 2013
The 3-D innovation campaign has been initiated across strategic locations in Kolkata as part of the entertainment channel's promotion of its new fiction show.