The Canadian Out-of-Home Awards announce founding partners/sponsors

In OOH News By M4G Bureau - April 26, 2023

The inaugural awards ceremony to be held on May 25

Stingray Advertising in tie-up with Geopath to launch place-based AOOH measurement in US

In OOH News By M4G Bureau - August 01, 2022

Geopath will utilise state-of-the-art data, technology, and media research methodologies – alongside a holistic integrated approach – to provide powerful tools that give advertisers the ability to quantify this new retail media format as part of their media mix.

'AOOH helps a brand reach the right people at the right time and at the right moment'

In Viewpoints By N Jayalakshmi - April 11, 2022

As OOH increasingly becomes part of convergence, Audio OOH (AOOH) could well become an integral part of it. In an exclusive conversation with Media4Growth/Outdoor Asia, Ryan Fuss, Senior Vice President Global Media Solutions, Stingray talks about the relevance of AOOH as a marketing medium for brands.

Music & media tech company Stingray in pact with Hivestack for programmatic audio OOH

In OOH News By Rajiv Raghunath - November 30, 2021

The integration of Stingray's proprietary streaming media player into Hivestack's suite of supply side technology, including the Ad Server and Supply-side Platform (SSP) will allow for AOOH inventory to be available programmatically for the first time in Canada

COMMB introducing place-based Audio OOH measurement methodology

In OOH News By M4G Bureau - November 08, 2021

Audio OOH is a growing category as it allows marketers to reach target audiences with contextual audio content while they're out of their homes: COMMB President Amanda Dorenberg

Maruti's new OOH drive for Wagon R Stingray

In OOH News By VJ Media Bureau - September 25, 2013

Planned and executed by Laqshya Media Solutions, the campaign used 250 OOH media units across 20 cities.