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Results For "Sports"

49 News Found

Selvel One Group strengthens LED display solution business
Selvel One Group strengthens LED display solution business

In Digital OOH By Ria Banerjee - July 03, 2019

A giant 40ftX20ft LED screen has been installed inside Salt Lake stadium, Kolkata to showcase sports live updates and advertising

#LEJAYENGE kicks off on wheels
#LEJAYENGE kicks off on wheels

In Campaigns By Ria Banerjee - June 10, 2019

Star Sports unveils two phases of #LEJAYENGE campaign on autos, cabs and buses across metros, riding on the ICC Cricket World Cup 2019 wave

PUMA partners with Mary Kom for women's category
PUMA partners with Mary Kom for women's category

In OOH News By M4G Bureau - February 19, 2019

The boxing icon teams up with the global sports brand to be their newest women’s training ambassador in India

Decathlon on an OOH drive in Kolkata
Decathlon on an OOH drive in Kolkata

In Campaigns By Ria Banerjee - December 31, 2018

The brand is promoting its new store launch in the city

ITW Consulting to handle stadium rights for MSL T20 League
ITW Consulting to handle stadium rights for MSL T20 League

In OOH News By M4G Bureau - October 23, 2018

The firm will manage the commercial and sales business through rights acquired by Global Sports Commerce for Africa across formats including On-Ground sponsorships

The Social Street appoints Navin Fernandes to head Sports Marketing
The Social Street appoints Navin Fernandes to head Sports Marketing

In OOH News By M4G Bureau - October 17, 2018

Appointed as Managing Partner, he will handle agency’s sports-related aspects including strategy, new business, partnerships, events and activities

The Social Street inks partnership with sports creative agency Works
The Social Street inks partnership with sports creative agency Works

In OOH News By M4G Bureau - July 18, 2018

The new partnership is designed to put creativity in sports at the centre of its approach wherein the creative agency will expand its global reach to Indian market

‘Come Out and Play’ – that’s the message from Virat Kohli & PUMA
‘Come Out and Play’ – that’s the message from Virat Kohli & PUMA

In Gallery By M4G Bureau - June 20, 2018

India’s leading cricketer and captain of the Indian national team, Virat Kohli along with global sportswear brand in the world PUMA gave impetus to the Come Out and Play (COAP) movement with the COAP Play Wagon which travelled around Bangalore with surprise pit stops to set up play areas where people could come out and play a game

Global Sports Commerce acquires Belgian firm BrightBoard
Global Sports Commerce acquires Belgian firm BrightBoard

In Digital OOH By M4G Bureau - June 19, 2018

This strategic acquisition has been made to expand GSC rapidly and lend its core sports technologies across the avenues of sponsorship management and fan engagement

‘Sports unites audiences through their universal passion’
‘Sports unites audiences through their universal passion’

In Viewpoints By Bhawana Anand - May 26, 2018

Sports category has definitely become ubiquitous category for international and national brands to create the brand imagery and targets their TG through associating with their emotions and passion for the game. This rapidly grown big ticket category provides a number of avenues for brands to be omnipresent in which stadium is one such location for advertising that targets both the real and virtual audiences. Interestingly, the improving infrastructure and invasion of interactive & digital technologies are making it a lot easier and productive to get the favourable results for the brands. Bhairav Shanth, Co-Founder, ITW Consulting Pvt. Ltd talks about the growth chart of stadium branding.

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