The study tracked the campaign effectiveness of non-FMCG brands using oOh! motion
OOH works executed during April 1, 2022 and March 31, 2023 eligible for submission as entries.
Pratap last served as Founder & Chairman of The Social Street until May 2020
The mega event which is expected to exceed 900 million viewers worldwide.
An industry veteran, Jaikishin has over 25 years of experience working in various brand segments such as FMCG, telecom, broadcast and e-commerce.
The marketing veteran refocuses speciality to experiential marketing industry as brands continue to invest in IRL (in real life) experiences
The OAA 2023 contest is being organised in 7 categories and 23 sub-categories; entries to be submitted by May 15; Awards will be given away at...
Ballyhoo’s floating billboard screens are uniquely positioned to bring live infotainment
Ströer continues to develop its portfolio of sustainable solutions in terms of increasing efficiency and energy savings
DeepScreen® Alive uses highly advanced real time 3D creation tool supported by state-of-the-art hardware to build deeper connections with OOH audiences.
