Digital technologies are transforming OOH advertising: Lokesh Kumar

In OOH News By Satarupa Chakraborty - December 21, 2016

There are three ways that technology is being embraced in the OOH space - Social Media Engagement, Augmented Reality and Virtual Reality, and Beacon Technology, says Kumar

PharmEasy rides Mumbai Metro tagging social media

In Campaigns By Satarupa Chakraborty - December 15, 2016

The medicines delivery app has integrated social media and digital OOH in the Mumbai Metro space to run its campaign that has been executed by Times OOH

Donald Trump receives green tea from TE-A-ME India in a hilarious mission to"purify” him

In OOH News By Nabamita Chatterjee - July 25, 2016

The brand selected this campaign to be in activity elements like digital and social media and the agency Fisheye Creative Solutions, Bangalore partnered them for the successful execution of the same.

Kinetic launches SAS to measure OOH campaigns' social media reach

In OOH News By Satarupa Chakraborty - February 29, 2016

Kinetic Worldwide launches a SAS tool to directly measure and quantify any OOH campaign's social media reach and awareness.

Integrate channel-based planning with audience-based planning: Mauricio Sabogal

In OOH News By VJ Media Bureau - July 28, 2015

Speaking on the theme"How technology and social media amplification are moving OOH to the centre of strategic planning” on the opening day of the Outdoor Advertising Convention that was held in Mumbai during July 24-25, Mauricio Sabogal, Global CEO, Kinetic Worldwide, touched upon the various international set practices and innovations that enable OOH to become an important medium for advertising.

Jasneet Bachal to speak on'Banking on OOH' at OAC

In OOH News By VJ Media Bureau - July 23, 2015

Jasneet Bachal, Sr. Vice President - Group Marketing, Kotak Mahindra Bank, effectively marries brand communication with media at Kotak Mahindra Bank, with a special focus on innovations in the social media dimension.

ITC's Aashirvaad runs social media powered OOH campaign to celebrate Mother's Day

In Campaigns By VJ Media Bureau - May 11, 2015

Crossroads, a unit of IKON, has executed the campaign

Ferrero Rocher amazes shoppers with giant golden pyramid

In OOH News By VJ Media Bureau - October 29, 2014

The leading confectionery brand created a huge three dimensional golden pyramid which measured over 23 feet in height to celebrate Diwali with shoppers at Ambience Mall, Gurgaon. More than 5,000 personalised pictures have been uploaded on social media platforms and shared with shoppers.

Giving wings to India's first Red Bull Flugtag

In OOH News By VJ Media Bureau - October 20, 2014

The five-month long campaign was created to promote India's first Red Bull Flugtag, where all elements were centered on the theme - School of Indian Physics. Executed by 22feet Tribal Worldwide, the campaign received phenomenal response on social media platforms and at the event too.

OLX talks about users' success stories through OOH

In Campaigns By Bhawana Anand - October 17, 2014

For the campaign nine OLX users narrated their success stories, which were displayed on the outdoor properties across Bangalore. This also reached a larger audience via user's social media pages