Can social media be the game changer for OOH?

In OOH News By N Jayalakshmi - November 23, 2021

In an increasingly tech driven eco-system, can OOH and social media converge to offer greater value to brands?

Pikasso, Broadsign activate 1st pDOOH campaign in West Africa

In OOH News By Rajiv Raghunath - October 18, 2021

The campaign booked by Kawarizmi, a French digital agency that specialises in programmatic buying, is part of an omnichannel communication, which includes a strong retargeting presence on mobile and social media

When an auto ride says it loud and clear!

In OOH News By M4G Bureau - June 09, 2021

The recent social media buzz about five youngsters going on a 1700km auto ride along the Western Ghats to promote the cause of girl child education, points to the innovative and engaging ways in which the ubiquitous auto can be leveraged as an advertising media.

A razor sharp statement?

In Campaigns By M4G Bureau - April 08, 2021

This Super-Max OOH display has been making the rounds on social media for its sheer innovation and simple brilliance.

Think fresh, dude!: 7UP’s new success mantra to youth

In OOH News By - April 08, 2021

The brand’s new communication will be amplified across TV, digital, outdoor, and social media with a 360-degree campaign

Pepsico India launches integrated campaign for Mountain Dew Ice

In OOH News By M4G Bureau - March 30, 2021

The TVC for Mountain Dew Ice will be amplified across TV, digital, outdoor, and social media with a 360-degree campaign.

Facebook celebrates ‘More Together’ on OOH

In OOH News By M4G Bureau - March 08, 2021

The social media brand’s campaign ‘More Together’ which captures individual stories and traces the trajectories of people who gained much from sharing something with the world, will go live on OOH.

OOH is the most trustworthy and relevant medium in US: Vistar Media & MFour research

In Research By M4G Bureau - November 25, 2020

58% of respondents indicated that they are very likely to believe messaging in OOH advertisements, followed by TV (55%) and social media (44%)

Nielsen enhances omnichannel campaign activations for advertising within Nielsen marketing cloud

In OOH News By M4G Bureau - October 26, 2020

Nielsen’s enhanced methodology supplies the programmatic ecosystem with audiences across a number of different digital marketing channels including display, video CTV, OOH, digital audio and social media

Spreading Happiness Around the World: The Samsung Smile Stories Campaign

In Digital OOH By M4G Bureau - October 21, 2020

The inspiring posts shared to social media have been displayed on Samsung’s landmark digital signage in London’s Piccadilly Circus, Milan’s Duomo and New York’s Times Square