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‘When you look up at a hoarding, you actually look up to the brand’
In Viewpoints By N Jayalakshmi - April 04, 2022
Large format outdoor advertising is one of the most celebrated uses of advertising space to create stature and impact for a brand, says Shubhranshu Singh, Vice President – Marketing, Domestic and IB, Tata Motors, CVBU, in an exclusive conversation with Outdoor Asia/Media4Growth on the role of OOH as a marketing medium.