Sony India appoints Initiative Media as its media agency

In OOH News By M4G Bureau - May 30, 2017

The contract will officially kick-start from June 1, 2017 for a period of two years and will involve the agency to serve the gamut of product categories which includes BRAVIA, Xperia, Audio, Digital Imaging and Professional Solutions

OOH must offer better visibility, greater coverage: Brand leaders

In OOH News By Soneeta Sethi - May 12, 2015

Shashi Sinha, VP, Laqshya Media, Emmanuel Joseph, Deputy Media Manager, FBD Division, ITC, T Keerthi Vardhan Reddy, Head Brand - Mobile/DTH/Money - TN Circle, Bharti Airtel, and C Sarath Mohan, Manager- Branding, Jaypee Cement discuss'What will it take to draw more brands to Tamil Nadu' at the Tamil Nadu Talks OOH! Conference organised in Chennai on May 8

Laqshya executes Cleartrip campaign at Hyderabad International Airport

In Campaigns By Jubilee Cardozo - September 25, 2014

The campaign involved branding as many as 1,200 seat-backs in the waiting halls of Security Hold Areas of both domestic and international terminals

Tanishq displays'solitaires' at Hyderabad International Airport

In OOH News By Bhawana Anand - August 12, 2014

Laqshya Hyderabad Airport Media has executed the campaign

Hyundai brings cricket fever at Hyderabad Airport

In OOH News By VJ Media Bureau - June 07, 2013

Leading automaker and official partner for International Cricket Council (ICC) announces live screening of all ICC Champions Trophy 2013 matches from June 6 to June 23, 2013 at 'Hyundai ICC Fan Parks'.